Pay per click marketing
Pay per click marketing is the fastest and most measurable form of advertising currently available anywhere. It is one of the main forms of Internet or Online Marketing.
For many businesses pay per click marketing is also the most cost effective form of advertising available. Contact Cornish Webservices (the first Pay per click marketing agency in the UK to only use qualified PPC managers) for help or advice in managing your pay per click marketing campaigns.
What is Pay per click marketing?
Pay per click marketing (or PPC advertising) refers to placing advertisements on webpages but only being charged when the ad is clicked on and visitors are directed to your website. This means that if no one clicks on your ad you are not charged. The most widespread pay per click marketing system is Google AdWords
The opposite to pay per click marketing is pay per impression or page view. This is typical of banner advertising and you for your ad to be shown on the webpage, regardless of whether anyone reads your ad or clicks on through to your website.
Pay per click marketing as part of search engine marketing
Successful Search engine marketing includes several key elements:
* Search engine optimisation
* Pay per click marketing
* Email marketing
* Moving media optimisation (video. flash)
Although each of the above can be tackled alone, there are huge cost savings and huge benefits for 'cross media optimisation' or cross media marketing.
Main benefits of pay per click marketing.
Pay per click marketing is one of the most effective forms of advertising. This is because
* Pay per click marketing is Immediate and fast to implement
* Pay per click marketing is Measurable
* Pay per click marketing is Cost Effective
* Pay per click marketing is for all Range of Business size
More detailed information on the benefits of pay per click marketing is found on our webpage about the cost effectiveness of pay per click marketing. But Cornish WebServices believe the greatest benefit in in the fast response time and flexibility of pay per click marketing.
Using an agency such as Cornish WebServices to help with your pay per click marketing gives other benefits. Our pay per click managers are all selected for their ability to analyse data rather than simply following an advertising setup and management procedure. As part of our pay per click marketing service we frequently give other advice regarding the website or other forms of Internet marketing. This can provide huge benefits - one quick example being suggesting a client changed the order of two paragraphs of text. As a results their sales rose by 30% for very little cost. This is all possible when skilled data and marketing analysts are managing the pay per click marketing campaigns.
Using a pay per click marketing agency
Successful businesses quickly learn to outsource parts of their work which require specialist skill and for which an external agency can provide a better level of service. Pay per click marketing is frequently outsourced to specialist Internet Marketing companies or online advertising agencies, and when the right company is chosen this is very effective.
A pay per click marketing agency should be able to provide the up to date knowledge, the skill and expertise to manage your advertising budget more effectively. Cornish Webservices still expect to see improvements of at least 40% when we start managing a client's pay per click marketing campaigns. This does require skilled staff who have many years experience managing pay per click campaigns in a variety of different online markets.
Quality control of pay per click marketing agencies
Cornish WebServices believe in offering a quality pay per click marketing service. The Qualified Google Advertising Professional logo shows that within Cornish Webservices we only use staff who have passed the Google AdWords Professional exam to manage client pay per click campaigns. To verify this claim, click on the logo which takes you to Google AdWords Professional Status Page.
Cornish WebServices were the first UK online advertising agency to operate a policy of only allowing staff who have passed the AdWords professional exam to manage client advertising spend. This contrasts with many 'top online marketing agencies' who have a few AdWords Qualified managers, but who use more junior members of staff for most of the work. This explains why historically Cornish WebServices have managed to outperform any other pay per click marketing with which we have been compared. A few of our pay per click clients actually carried out comparison tests and in each case Cornish WebServices carried on with the work as we wee able to provide a more cost effective PPC service with higher returns on investment.
Pay per click marketing costs
Contact us for a realistic quotation as there are many different factors that influence the cost of a pay per click marketing service. We offer significant discounts to existing clients of website design or natural search engine optimisation services. We are happy to charge using a variety of different methods for pay per click marketing, but our preferred method is a monthly fee based upon the target market segment and the clients' existing website.
Cornish WebServices think that this is the best option for pricing a pay per click marketing service. This allows us, as the Internet Advertising company, the scope of reducing your pay per click marketing spend or decreasing the number of target keywords (which is often beneficial) without affecting our profit.
Looking for help with your pay per click marketing?
Cornish WebServices have extensive experience in providing managed pay per click marketing for both B2B and B2C type markets ( in both the UK and non UK markets) on all the major PPC providers. We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Find out more about our PPC management experience and company history in managing PPC campaigns, and information on our typical PPC clients.
AdWords Professional Logo
Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.
For many businesses pay per click marketing is also the most cost effective form of advertising available. Contact Cornish Webservices (the first Pay per click marketing agency in the UK to only use qualified PPC managers) for help or advice in managing your pay per click marketing campaigns.
What is Pay per click marketing?
Pay per click marketing (or PPC advertising) refers to placing advertisements on webpages but only being charged when the ad is clicked on and visitors are directed to your website. This means that if no one clicks on your ad you are not charged. The most widespread pay per click marketing system is Google AdWords
The opposite to pay per click marketing is pay per impression or page view. This is typical of banner advertising and you for your ad to be shown on the webpage, regardless of whether anyone reads your ad or clicks on through to your website.
Pay per click marketing as part of search engine marketing
Successful Search engine marketing includes several key elements:
* Search engine optimisation
* Pay per click marketing
* Email marketing
* Moving media optimisation (video. flash)
Although each of the above can be tackled alone, there are huge cost savings and huge benefits for 'cross media optimisation' or cross media marketing.
Main benefits of pay per click marketing.
Pay per click marketing is one of the most effective forms of advertising. This is because
* Pay per click marketing is Immediate and fast to implement
* Pay per click marketing is Measurable
* Pay per click marketing is Cost Effective
* Pay per click marketing is for all Range of Business size
More detailed information on the benefits of pay per click marketing is found on our webpage about the cost effectiveness of pay per click marketing. But Cornish WebServices believe the greatest benefit in in the fast response time and flexibility of pay per click marketing.
Using an agency such as Cornish WebServices to help with your pay per click marketing gives other benefits. Our pay per click managers are all selected for their ability to analyse data rather than simply following an advertising setup and management procedure. As part of our pay per click marketing service we frequently give other advice regarding the website or other forms of Internet marketing. This can provide huge benefits - one quick example being suggesting a client changed the order of two paragraphs of text. As a results their sales rose by 30% for very little cost. This is all possible when skilled data and marketing analysts are managing the pay per click marketing campaigns.
Using a pay per click marketing agency
Successful businesses quickly learn to outsource parts of their work which require specialist skill and for which an external agency can provide a better level of service. Pay per click marketing is frequently outsourced to specialist Internet Marketing companies or online advertising agencies, and when the right company is chosen this is very effective.
A pay per click marketing agency should be able to provide the up to date knowledge, the skill and expertise to manage your advertising budget more effectively. Cornish Webservices still expect to see improvements of at least 40% when we start managing a client's pay per click marketing campaigns. This does require skilled staff who have many years experience managing pay per click campaigns in a variety of different online markets.
Quality control of pay per click marketing agencies
Cornish WebServices believe in offering a quality pay per click marketing service. The Qualified Google Advertising Professional logo shows that within Cornish Webservices we only use staff who have passed the Google AdWords Professional exam to manage client pay per click campaigns. To verify this claim, click on the logo which takes you to Google AdWords Professional Status Page.
Cornish WebServices were the first UK online advertising agency to operate a policy of only allowing staff who have passed the AdWords professional exam to manage client advertising spend. This contrasts with many 'top online marketing agencies' who have a few AdWords Qualified managers, but who use more junior members of staff for most of the work. This explains why historically Cornish WebServices have managed to outperform any other pay per click marketing with which we have been compared. A few of our pay per click clients actually carried out comparison tests and in each case Cornish WebServices carried on with the work as we wee able to provide a more cost effective PPC service with higher returns on investment.
Pay per click marketing costs
Contact us for a realistic quotation as there are many different factors that influence the cost of a pay per click marketing service. We offer significant discounts to existing clients of website design or natural search engine optimisation services. We are happy to charge using a variety of different methods for pay per click marketing, but our preferred method is a monthly fee based upon the target market segment and the clients' existing website.
Cornish WebServices think that this is the best option for pricing a pay per click marketing service. This allows us, as the Internet Advertising company, the scope of reducing your pay per click marketing spend or decreasing the number of target keywords (which is often beneficial) without affecting our profit.
Looking for help with your pay per click marketing?
Cornish WebServices have extensive experience in providing managed pay per click marketing for both B2B and B2C type markets ( in both the UK and non UK markets) on all the major PPC providers. We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Find out more about our PPC management experience and company history in managing PPC campaigns, and information on our typical PPC clients.
AdWords Professional Logo
Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.
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