Atlas OnePoint

Atlas OnePoint (formerly GoToast) is a management tool that encompasses all aspects of a business owners' online marketing campaign, offering solutions for all aspects of online advertising.

Its product for the PPC user is called BidManager, a robust tool that allows the user to control bidding across up to 40 PPC search engines, which includes all the major properties as well as a sampling of Overture's foreign engines. Results are fed to Atlas, and BidManager then automatically reviews and adjusts your bids across all the engines you have chosen, making strategic bids that help keep you in the same position.

BidManager is arguably the best tool currently available for autobidding that is not dependent or built into the PPC search engine you are using. Using this tool will free up the time that is needed to monitor your PPC campaign, for even with the most-respected PPC search engines, one needs to keep in mind that you must protect your interests by keeping track of not just your listing but their autobidding process. Atlas' product can provide you with a solution to this dilemma if your time is limited, at a reasonable cost and with the option of choosing how many times per day your bids are checked.

Detailed email status reports are regularly sent apprising you of the standing of your PPC ads and the changes made. The tool also includes Rules Based Bidding, where you can tailor your autobidding process (but only with 13 options, which hopefully will be expanded in the future) and Return on Investment Tracking on your PPC campaigns.

Overall, Atlas OnePoint's PPC tool BidManager is a wise investment for the business owner who does not have the time or experience to manage a PPC campaign, especially if it does involve a number of keywords or is in a highly competitive industry.

With the offer of a 14-day free trial, this tool is well worth investigating for any PPC campaign to see if it will make it easier and increase your ROI if you are an experienced user, or to provide an easy-to-use and user-friendly introduction to management tools for novice users.

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