ClickTracks
PPC ROI Tracking
ClickTracks is a multi-purpose PPC management tool, with a robust ROI tool. Concentrating on its ROI abilities, its product is aptly named "Extreme ROI" with a slogan of "spend smarter - ROI without the hassle".
ClickTracks is a highly regarded online marketing tool, with a broad base of products for various purposes, not just ROI. ClickTracks offers a very easy-to-use introduction to all its products, with a mixture of videos and tutorials that show you the basics of what their products have to offer. The tutorials, however, assume that the user is already quite familiar with tracking software, and so the learning curve for a novice user can be quite high. Nevertheless, once understood and integrated, ClickTracks offer extremely useful information.
One of the disadvantages to ClickTracks is that the user does need to be quite involved in generating reports on ROI and even in setting up their ROI tracking. ClickTracks requires you to do the work of adjusting parameters in the PPC search engines you wish to use it with in order to track your campaigns, so the learning curve can be high for the novice.
ClickTracks is closely tied to Overture and Google, and concentrates on showing you how to interact with those two PPC search engines in order to analyze your ROI. If you are using other PPC search engines, you may find it more difficult to use ClickTracks, since those campaigns have to be customized.
ClickTracks' very open approach to ensuring customer satisfaction includes a tool that will help you decide which of their products is likely to be of most use to you. For revenue and ROI tracking, only the products starting at a price of $2,995 include this type of analysis.
Consequently, ClickTracks is primarily aimed at the larger business owner who is running a costly PPC campaign, rather than the novice or smaller businessman. This does not mean that ClickTracks isn't worth investigating, no matter what your size or monetary commitment; just be aware that ClickTracks may be more useful to you in its overall tracking capacity than basic ROI. Depending upon your needs, it may be of great use.
ClickTracks is a multi-purpose PPC management tool, with a robust ROI tool. Concentrating on its ROI abilities, its product is aptly named "Extreme ROI" with a slogan of "spend smarter - ROI without the hassle".
ClickTracks is a highly regarded online marketing tool, with a broad base of products for various purposes, not just ROI. ClickTracks offers a very easy-to-use introduction to all its products, with a mixture of videos and tutorials that show you the basics of what their products have to offer. The tutorials, however, assume that the user is already quite familiar with tracking software, and so the learning curve for a novice user can be quite high. Nevertheless, once understood and integrated, ClickTracks offer extremely useful information.
One of the disadvantages to ClickTracks is that the user does need to be quite involved in generating reports on ROI and even in setting up their ROI tracking. ClickTracks requires you to do the work of adjusting parameters in the PPC search engines you wish to use it with in order to track your campaigns, so the learning curve can be high for the novice.
ClickTracks is closely tied to Overture and Google, and concentrates on showing you how to interact with those two PPC search engines in order to analyze your ROI. If you are using other PPC search engines, you may find it more difficult to use ClickTracks, since those campaigns have to be customized.
ClickTracks' very open approach to ensuring customer satisfaction includes a tool that will help you decide which of their products is likely to be of most use to you. For revenue and ROI tracking, only the products starting at a price of $2,995 include this type of analysis.
Consequently, ClickTracks is primarily aimed at the larger business owner who is running a costly PPC campaign, rather than the novice or smaller businessman. This does not mean that ClickTracks isn't worth investigating, no matter what your size or monetary commitment; just be aware that ClickTracks may be more useful to you in its overall tracking capacity than basic ROI. Depending upon your needs, it may be of great use.
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