Dynamic Bid Maximizer Advance / Overture
Although sold through Apex Pacific Pty Ltd., Dynamic Bid Maximizer is a PPC management tool that offers autobidding management of Overture, covering all of Overture's foreign properties. Therefore, if you are a die-hard Overture client, this product is well worth investigating as an adjunct to Overture's own offering. There also is a non-Overture version that covers Google's AdWords and other PPC search engines - look for a review of that product in an update on PPC Universe.
As for Dynamic Bid Optimizer Overture, the product not only manages your campaign once it has begun, but offers assistance in building a campaign and picking your keywords. Its strong points include automatic monitoring either once per hour or just once per day, but on a 365 days, 24 hours a day basis.
Focusing on the number-three position as its basis point, Dynamic Bid Maximizer works to keep you in that position or moving you up if possible (of course keeping in mind the budget you have set) and being sure to keep the bid gap between the top three positions as small as possible.
This is really not that different from Overture's own built-in product, but the offer of a free download of a demo version and a 30-day money-back guarantee make it hard to resist giving this tool a trial run if your marketing dollars are all placed on Overture.
Key features also include ROI tracking, continuing keyword help, monitoring of URLs' rankings, customized reports, the ability to export data to an Excel database, among many others. Of course, as with any bid management tool, the major advantage is the time saved in not having to personally supervise your PPC campaign as closely as you might otherwise have to.
Good customer support and attention paid to irresponsible bidding that unnecessarily drives up keyword bids (the infamous "competition killer mode") plus advance notice when one of the supported PPC search engines is anticipating an outage also can help save money for the user.
With six levels of programs to purchase (starting at just under $100 for the first level), this product fits the needs of the small business owner with less than 100 keywords all the way up to the user who wants the flexibility of unlimited numbers of keywords and accounts.
The interface could be simplified somewhat without losing any degree of usability, and the ability to categorize keywords would be a welcome addition to this tool. However, for the Overture fan, this management tool is a must-try for the 30-day trial period as long as you are prepared to spend the time to ascertain if it is worth the extra cost over and above what you are already receiving as an Overture customer.
As for Dynamic Bid Optimizer Overture, the product not only manages your campaign once it has begun, but offers assistance in building a campaign and picking your keywords. Its strong points include automatic monitoring either once per hour or just once per day, but on a 365 days, 24 hours a day basis.
Focusing on the number-three position as its basis point, Dynamic Bid Maximizer works to keep you in that position or moving you up if possible (of course keeping in mind the budget you have set) and being sure to keep the bid gap between the top three positions as small as possible.
This is really not that different from Overture's own built-in product, but the offer of a free download of a demo version and a 30-day money-back guarantee make it hard to resist giving this tool a trial run if your marketing dollars are all placed on Overture.
Key features also include ROI tracking, continuing keyword help, monitoring of URLs' rankings, customized reports, the ability to export data to an Excel database, among many others. Of course, as with any bid management tool, the major advantage is the time saved in not having to personally supervise your PPC campaign as closely as you might otherwise have to.
Good customer support and attention paid to irresponsible bidding that unnecessarily drives up keyword bids (the infamous "competition killer mode") plus advance notice when one of the supported PPC search engines is anticipating an outage also can help save money for the user.
With six levels of programs to purchase (starting at just under $100 for the first level), this product fits the needs of the small business owner with less than 100 keywords all the way up to the user who wants the flexibility of unlimited numbers of keywords and accounts.
The interface could be simplified somewhat without losing any degree of usability, and the ability to categorize keywords would be a welcome addition to this tool. However, for the Overture fan, this management tool is a must-try for the 30-day trial period as long as you are prepared to spend the time to ascertain if it is worth the extra cost over and above what you are already receiving as an Overture customer.
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